All About The Website: Why you need it to get new clients.

Do you have a website? If not, you’re missing out on some serious business! Having a website that showcases your work is a powerful tool that can help potential clients find you and turn those leads into sales.

Here are some reasons why having a website is important for your photography business:

1. A website acts as your digital storefront. It’s a space where you can showcase your portfolio, highlight your skills, and tell your story. This can help build trust and credibility with potential clients.
2. Your website can help you rank higher on search engines. By optimizing your website for SEO, you can increase your visibility and attract more organic traffic to your site.
3. A website can streamline your booking process. By including a contact form and pricing information, potential clients can easily reach out to you and you can quickly respond to their inquiries.
4. Your website can be used to showcase your brand and differentiate yourself from the competition. By using consistent branding elements like fonts, colors, and logos, you can create a cohesive brand image that sets you apart.
5. A website can help you stay connected with your audience. By including a blog or social media links on your website, you can share updates, tips, and behind-the-scenes glimpses with your followers.

Your website is typically not the first contact a new lead makes with you, but it is the piece that will convince them to trust you or not. That happens within the first 20 seconds, okay, it’s probably 9 seconds. This is why your messaging must be on point. So, how can you use your website to convert leads into sales?

Here are some tips:

1. Make sure your website is visually appealing and easy to navigate. Include high-quality images that showcase your best work and make it easy for potential clients to find the information they’re looking for.
2. Use testimonials or client reviews to build trust with potential clients. Including positive feedback from past clients can help them feel confident in your abilities.
3. Include a call to action (CTA) on your website. Whether it’s a “book now” button or a contact form, make it easy for potential clients to take action and reach out to you.
4. Use analytics to track your website traffic and see what’s working and what’s not. This can help you make informed decisions about your website and marketing strategies.

Having a website is a must-have for photographers looking to grow their business. It can help you showcase your work, build trust with potential clients, and convert leads into sales. So, if you don’t have a website yet, it’s time to get started!

We can build you a custom website to showcase who you are and what you do, and don't worry, we will write all the copy for you and highlight what makes you different. 

Click here for more info on website design, email my team: [email protected]

Looking for a course on how to create a stunning website on your own? Check out my Website Conversion Course > CLICK HERE

We're here to help you!

- Kellianne Jordan