How High-End Brands Can Inspire Your Visual Aesthetic

From Vogue to Wedding Photography: How High-End Brands Can Inspire Your Visual Aesthetic

Are you looking to attract high-end brides to your wedding photography business? One great way to do so is by taking inspiration from high-end brands and magazines when designing your website, blog posts, and even wedding albums. By studying the aesthetics and visual storytelling techniques of these brands, you can create a cohesive, high-end look that will appeal to discerning brides.

Here are some tips for using high-end brands and magazines as inspiration for your photography business:

1. Study their design elements: Take a closer look at the design elements used by high-end brands and magazines. Notice the fonts, colors, and layouts they use, and how they complement their visual storytelling. Use this information to create a similar style and aesthetic for your website, blog, and other marketing materials.
2. Look for inspiration in their visual storytelling: High-end brands and magazines are known for their stunning visual storytelling, which can be a great source of inspiration for your own work. Look for ways to incorporate their techniques into your wedding photography, whether it's through creative framing, lighting, or posing.
3. Pay attention to details: High-end brands are known for their attention to detail, and you should be too. From the quality of your website design to the way you package your prints, every detail matters when it comes to attracting high-end clients.
4. Don't be afraid to think outside the box: High-end brands are often innovative and creative in their marketing and branding strategies. Don't be afraid to take risks and try new things in order to stand out from the competition and attract high-end brides to your business.

Remember, the key to attracting high-end brides is to create a cohesive, high-end look and feel throughout your business. By taking inspiration from high-end brands and magazines, you can create a stunning visual aesthetic that appeals to discerning brides. So, don't be afraid to experiment, take risks, and think outside the box when it comes to designing your website, blog posts, and even wedding albums.

When designing your blog posts, remember to pair close ups shots with wide shots. Don’t put too many of the same image next to each other. The goal is to give your blog post an editorial feel by mixing it up while still telling a cohesive wedding day story. Take a look at some of my past wedding blog posts here for examples: https://kelliannejordan.com/category/wedding-photography/

Carry these design elements through to your website. Pick images for your portfolio that tell the story, give a variety of examples and have the same magical look that you are known for.  So go ahead, get inspired, and start creating a stunning visual aesthetic that will appeal to discerning brides!