The Power of Testimonials and How You Can Get Them

how to's marketing tips podcast Jun 08, 2023

If you have thought about getting reviews and testimonials, but don't know why you need them or how to get them, then you must check out this podcast on the power of testimonials. 

Are you shaking in your boots at the thought of asking for a testimonial from your clients? I’ve been there, friend! It's time to put on your big girl (or boy) pants and ask for those raving reviews! 

As a photographer, you know that your work speaks for itself. But sometimes, it's nice to have a little extra backup. That's where testimonials come in. Here's why photographers need testimonials:

  1. Testimonials build trust: In a world where anyone can pick up a camera and call themselves a photographer, it's important to build trust with potential clients. Testimonials provide social proof that you are a reliable, talented, and professional photographer.
  2. Testimonials showcase your expertise: When clients leave testimonials, they often highlight specific aspects of your work that they loved. This can showcase your expertise and help potential clients understand what makes you stand out from the competition.
  3. Testimonials help you improve your marketing: Testimonials can give you insight into what clients liked and didn't like about your work. This can help you improve your services and grow as a photographer. It can also help you see why clients are valuing your services. Is it because your pricing was great? Maybe it’s a sign to raise your rates. Is it because you are super friendly? Can you showcase this aspect of how you work with clients on your website? 
  4. Testimonials attract more clients: When potential clients see glowing testimonials from past clients, they're more likely to book your services. Testimonials can help you stand out from the competition and attract new clients to your business.
  5. Testimonials are great for marketing: Testimonials are like little nuggets of marketing gold. You can use them on your website, social media, and other marketing materials to showcase your work and build credibility with potential clients.

In short, testimonials are essential for photographers who want to build trust, showcase their expertise, improve their services, attract new clients, and market their business. So, don't be afraid to ask your clients for testimonials. Their kind words can go a long way in growing your business and establishing your reputation as a talented photographer. 

Listen in for tips on how to get over the fear of asking for testimonials...

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- Kellianne Jordan

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